CHALLENGE
To design for millennials in the kitchen
MY CONTRIBUTIONS
User Research - Concept Generation - Prototyping - Testing - Journey Mapping - Concept Presentation
USER RESEARCH
To make this wide-open problem understandable, we conducted extensive user research and narrowed in on young middle-income millennials
Some user research methods we used:
- Interview
- Contextual inquiry
- Secondary research
- Competitor analysis
INSIGHTS
CONCEPT GENERATION
We used our insights to drive brainstorm sessions, and used affinity mapping to converge to our final solution
CONCEPT
A device that takes in packets of fresh ingredients, and can be controlled from anywhere by a mobile app to prepare a hot meal
PROTOTYPING AND TESTING
We tested our idea on target customers and were met with enthusiasm and positive feedback. We iterated the form factor based on suggestions
FINAL PRODUCT
MacroWave with its mobile app
